Production Design & Creative Direction
At De Troyer Design Studio, production design is approached through the lens of storytelling, atmosphere, and immersive spatial experience. Led by Serge de Troyer, the studio provides creative direction and production design services for film, television, editorial projects, branded experiences, and experiential environments; creating visually compelling settings that communicate emotion, identity, and narrative with sophistication and precision.
With a cinematic understanding of composition, lighting, scale, texture, and visual balance, De Troyer Design Studio develops environments that feel intentional, layered, and emotionally engaging. Every production space is carefully curated to support the creative vision of the project while enhancing the visual storytelling experience for audiences, viewers, and collaborators alike.
From luxury set environments and editorial styling to immersive installations and experiential activations, the studio combines artistic creativity with practical execution to deliver environments that are both visually striking and highly functional. Serge de Troyer’s background in refined interior aesthetics and spatial planning allows each production to feel authentic, elevated, and thoughtfully composed; whether the setting requires understated elegance, dramatic visual impact, or contemporary sophistication.
Serving creative clients throughout Miami, New York, and across the United States, De Troyer Design Studio collaborates with directors, producers, photographers, brands, and creative teams to bring concepts to life with clarity and detail. The studio’s approach focuses on creating memorable visual experiences that resonate beyond the screen or physical environment, transforming ideas into immersive spaces that leave a lasting impression.
Through a highly collaborative and detail-driven process, De Troyer Design Studio delivers production design solutions that seamlessly blend creativity, storytelling, and spatial artistry — resulting in environments that captivate, inspire, and elevate every project.
